Challenges and Opportunities
Centralization of leads
Having dealt with real estate clients located around the world, we have identified one major challenge that most companies face when it comes to real estate and housing. The entire process is not effectively centralized which may see other agents marketing the same properties that you are trying to market. With more agents than buyers, we see that customers often receive varying information which complicates the decision-making process.
The real estate industry is beginning to target audiences beyond the local markets. In an attempt to reach out to audiences located in foreign markets, you should have a lot of tools to capture the attention of new audiences. Some of these tools will be in the form of websites and portals which provide a complete tour of the homes on sale along with videos and high-quality images.
Foreign Ownership Laws
When you target foreign markets, you will also have to comply with foreign ownership laws. When creating digital solutions for our customers we keep these laws in mind and help you identify the most relevant solutions when targeting international markets.
Unique customer experience
Customer experience plays a big role in the decision-making process before a customer buys a project. The better their experience with an agent or real estate company, the high their chances of buying the house. This is the reason why real-estate agents require solutions which can substantially improve their customer experience.
The real estate and housing industry are hardly a stable place. Since the pricing depends on several factors, the fluctuations cannot be controlled by a single company. Being prepared for making changes in the cost structure to earn profits without impacting customer experience is very important.
Digitization of services
A lot of real estate services like home tours and comparison of homes are now being digitized so that customers can make a decision after independently reviewing various properties. Virtual tours, 3D views of the home and real-time information about the real-estate market can help your customers make informed decisions for buying their home.
Escalating operating costs
There is no doubt that operational costs have continuously increased over the years. Strengthened policies also required that your employees have access to certain benefits, which increase your costs. At the same time, excessive competition in the market is driving real estate companies to reduce their profits in order to make a sale.
More informed buyers
With access to ore tools and information about real estate markets, you will be dealing with a lot of informed buyers who are aware of existing policies and pricing. We see this as an advantage for real estate companies that aim to operate transparently and provide quality customer experience.